What is Marketing?
The process of selling products or services, thereby gaining money.
There are two types of marketing; Traditional Marketing and Digital Marketing.
Traditional Marketing is the form of offline advertising. 15 years ago, marketing channels were newspapers, magazines, TV, radio advertisements, etc. It has many drawbacks. For example, it is only location-based, targeting the audience is not possible, and it is also expensive.
What is the Importance of Digital Marketing?
Digital marketing is the promotion of brands to connect with potential customers by using the internet and other forms of digital platforms. With digital marketing, we can advertise across different places without spending as much. Traditional marketing takes longer than digital marketing. Nowadays, we live in a digital era. Traditional marketing was a powerhouse for several decades. But when the internet became popular, everything changed.
Digital marketing has many benefits. It can target the right audience, is easy to measure, and can also help gain brand credibility. Digital marketing includes different channels, such as social media marketing, email marketing, search engine optimization, content marketing, mobile marketing, and so on. Of course, digital marketing has the potential to reach a worldwide audience in this digital world.
Over 60 percent of the global population is online, and more people are joining every day. Because of that, most companies are now increasing their digital marketing budgets. Data also plays a big role in digital marketing. Marketers can collect information on their customer journey by tracking them, so they can target the right audience.